Complimentary SEO Website Audit Tool – Get In-Depth Insight On Your Site

This SEO website audit tool is here to give you a complimentary report on how your site is performing. It is in-depth and will likely shed more light on your website than you previously believed possible.

For many it is often surprising the number of factors that have been overlooked and the number of enhancements that are needed to get a site well optimized.

That is a major reason for this being provided on a complimentary basis.

It gives you an opportunity to see the tip of the iceberg as to what we do in a very real way.

Diving In To Improving Your Website And Its SEO Post Report

Overhaul Your Titles And Headings For An Instant Boost

One of the key things that will help your site to perform better after you have your report is sorting out the titles and headings.

They are one of the major keys of on-page SEO, they are also very often overlooked as most people think they hold only visual significance. The truth is very much different. They are a critical part of how search engines interpret and gain understanding of your site.

As such they are a critical ranking component.

You do need to exercise special care when altering these elements.

Too much of the same text or terms and you can become “over optimized” which will actually trigger a loss in rankings.

Careful use of the right keywords in natural combinations of text which also generate positive visitor experience is very important here. The whole way that text, titles and headings interact with the way the user perceives the site is critical.

The whole experience thus has to be carefully orchestrated in terms of the entire marketing experience.

Something which can take practice unless you are a professional.

How Mobile Friendly Is Your Site?

This is also contained within the website audit report.

It is also far more important than most realise.

Google who have an effectively worldwide domination in the search engine usage are the reason why. They realised that the majority of searches where migrating to mobile devices along time ago.

As soon as smartphones and other mobile devices started becoming widely used the trend was set.

As such they have transitioned to a mobile index.

Previously they operated on purely a desktop index. At that time regardless of how your site was set up you where basically safe.

They then generated a second index, the mobile index. This was in order to serve mobile users with content that would be friendly with their devices. This saw the first divergence.

You could perform the same search on a desktop and a smartphone and get different results.

Many sites have improved on this point. Google made a mobile friendly drive in early 2015, sending out messages to webmasters to enhance their sites as being mobile friendly was shortly to become a ranking signal.

They have taken this even further and by the middle of 2018 the desktop index will be phased out completely.

That is as of 2018 there will be only one index, the mobile index.

They are different degrees of friendliness and site incorporation of related technology.

In 2015 many experienced what was termed as “Mobilegeddon” and similar phenomenon are likely in the future due to changing technology. One such way to get an edge is to ensure that your site is serving AMP (Accelerated Mobile Pages) for users.

This can be challenging to arrange, yet entirely worthwhile.

Images And Videos

These again are far more important for your on-page SEO than people realize.

Just having them there is majorly important as they all generate ranking signals. They also have to be properly optimized in order to generate the best effects in SERPs.

Images are the first of these to ensure you have implemented, they are also the easiest to implement in many ways. Especially if you have images of your business, services in action or products. These can be promotional shots or photographs with the relevant things in action.

They enhance user experience and Google knows they do, hence being a ranking signal and hence the reason for the SEO audit tool checking for them.

Next up is video.

If you have video then make sure it is included on your site.

If you do not have any videos then get some made!

If you have a YouTube account you can easily include video on your site via use of the embed code that YouTube will happily supply you.

This can create a strong benefit for you in a number of ways.

Meta Descriptions

Often overlooked and as such often a cause of decreased rankings.

These may seem of minimal importance, yet as with everything, small differences add up to significant things.

By including meta descriptions you give Google an easy summary of what your content is about and its focus.

Unless you generate this yourself it will go off looking and attempt to deduce what your page is about. It will then pull out a section of text to inform searchers what your page is about. Something which can be way off the mark and thus cause other issues in consequence.

Getting these done can be very quick and the issues they save you from can cause the generation of real benefit.

Content Length The Importance Of Word Count

Yes, Google does have a minimum text count value.

If you are short on text there is a potential of your page not even being indexed.

So if you have too little text it may never show in SERPs.

Therefore it is often worth enhancing your pages and expanding the content on them. This should always be done with full thought to the user experience. It is living people that you need to appeal to with the writing in the main.

It just so happens that the machines that run the search engine algorithms are checking your text too.

Be informative, be on point and go in-depth where possible.

Sitemaps

Scarily they do get overlooked.

They are very important so that search engines can understand how your site works and what is where.

Without them they are largely guessing and have to work harder to generate understanding.

Absence of sitemaps can harm rankings.

Ensure you have the appropriate ones.

The Keywords Perceived As Important On Your Website

Sometimes the words perceived as important by search engines are different from the ones you wish to be known for.

As such the free SEO website audit tool here works through your site. Looks at all your content and gives you an overview as to what a machine would classify as the prime keywords on your site.

This can be a real eye opener.

It also yields what is realistically an amazing opportunity to increase the rankings of your website.

By digesting the keyword volume figures, improving the on-page content in such a way as to increase relevance for your desired search terms, you can help your pages to ascend in a very positive way.

Again, all text should be relevant to the reader and flow well in terms of good copywriting.

You are looking to enhance user experience as well as search engine position.

Coding Issues

There are times when simple pieces of code can help you to enhance your site.

This can be down to cleaning up code around the site. It can also be more in depth in terms of add on information that helps the likes of Google to understand what your site is about, who you are, what you do and what people think about you.

One of the key pieces of code that can help is Schema.

Schema is a markup coding system which helps search programs to understand in a very easy way exactly what you do.

This goes beyond just trying to find relevance from keywords.

Schema uses specific code to show who you are and what you do.

For some it is an icing on the cake type option, largely because it requires strong technical skill in order to implement it correctly.

When done properly the results can be exceptionally beneficial.

Especially if people have given reviews or testimonials.

Social Interaction And Social Proof

Social interaction is a strong ranking signal as far as Google is concerned.

It is a very positive way for search programs to measure what people think of your site in comparison to others. Though it goes beyond pure likes and shares.

Of course the volume of interaction is important. In addition the manner in which you present and share such information with the world and the web is important too.

So as a result this complimentary SEO audit tool includes insight into social interactions with your website.

Use the information wisely and expand interaction as far as possible to get the best effects.

Link Analysis The Core Of Rankings And SEO

As much as all of the other things listed above are important links are always king.

Since the inception of search engines the links going to a site has been the core way of measuring its value and importance.

This portion of the report generated by the SEO audit tool will bring an insight as to what is going on. Note that it is very much an overview of the situation and there is far greater depth that is entered into when undertaking professional work to aid you with improving your rankings in an ethical manner.

The overview is a good place to start.

Greater depth is only needed when you really are certain of what you wish to achieve for youe business.

Using The SEO Website Audit Tool To Generate Your Complimentary Report

Generating your report is an incredibly simple process. Simply go to the registration box for the SEO website audit tool. Enter in the relevant information, click to submit. Then from there the software will do its magic in the background and the report will then be sent through to you in pdf form.

We will follow up after you have had time to digest the information and if you require assistance in enhancing your search results through ethical SEO and high quality digital marketing. We can even help with your user experience by enhancing your copywriting. For now just enter the relevant information as required and allow the SEO website audit tool to do its thing and generate your complimentary site report.