Managed search engine marketing services why use them?
Because you want every penny of your marketing spend to make to have the biggest most positive effect possible.
Digital marketing is without doubt the most essential area of business spend now. Direct marketing is effectively dead in the ground and has been for a long time. People ignore billboards and direct mail, and in many cases curse them when they encounter or receive them. Newspaper and magazine advertising is less and less effective whilst also being increasingly expensive.
The Marketing Revolution
Digital marketing and its amazing ability to hone in on exactly what potential customers are wishing to spend money on is the critical path now. It is what gives you and your business the greatest bang for your buck. Read on through and you will come to understand how the world has changed and how that change makes digital marketing and interactive marketing so essential for businesses.
The Growth Of Search Engine Marketing Services, Digital Marketing And Google
Digital marketing and SEM have been undergoing amazing growth since Google first arrived on the scene.
Few people understand this company for what it is and what it has achieved. Google was the onset of the digital marketing age. Whilst at first it seemed to be just a search engine, helping people to find what they sought it was able to achieve massive market share. From there it put itself into the position of being essential in people’s lives.
Whilst doing so they began introducing paid listings and advertising and their growth went through the roof.
From Humble Beginnings
In 1999 Google was just a search engine.
They started out in a garage in 1988, yet as of 2016 they achieved a valuing of $109.5 billion. Whilst they do own Android now the vast majority of their value and revenue comes from advertising.
Even the acquisition of Android was a move to consolidate their advertising income. All android users now have to go through Google Play to get new apps, and free apps are almost all supported by ads. Those ads are served by Google.
In short Google is an advertising monster, and it has created a model that others have followed.
Facebook, LinkedIn and Amazon have all followed suite. Amazon in many ways has Google feeling nervous for shifts and changes going on within. Whilst for most people Amazon is just a shopping site the truth is that they are another advertising and data driven monster. Changes they are making to their own search algorithm have been seen as a threat to Google. Though with over a 90% market share in searches almost anything is a threat to Google now.
How This Impacts On Marketing
The crux of the matter is that increasingly people, your potential customers, go to Google, Amazon and other places to check out products and services. We live in an age of on demand information on the go. Via Google maps we can locate the nearest cup of coffee, organic food store or most suitable showing time for the movie we wish to see in seconds.
On Facebook companies can reach out to us with ultra targeted advertising that is in line with interests that we actually have.
These things are just the tip of the iceberg.
As a business you can of course pay for ads that reach out to people directly, or that put you above the organic natural listings in search results. The issue being that once your budget is spent then the ads disappear.
SEM – Maximising The Effects Of Marketing Spend
The challenge has always been that once money has been spent on advertising the effects will come to a pretty abrupt end at a certain point in time. With it the flow of potential customers also stops.
Less than ideal for any business.
What would be better would be to have an effect that perpetuates.
Residual Effects = Better Search Engine Marketing ROI
An effect which is evergreen and produces continually good quality results. Bringing in more upon more customers seeking the products and services that you offer. That is where quality ethical managed search engine marketing services come in.
Quality ethical managed search engine marketing services enable you to leverage, and seriously achieve far more from your marketing budget. Way more than you would through pure targeted ads.
Ethical SEO And Digital Marketing For Growth
The issue with paid listings in terms of advertising, is that the effects disappear after the budget is spent.
Disappearing Effects Harm The ROI On Your SEM Work
By transitioning the marketing spend into developing a higher quality web presence, it becomes possible to generate long term high rankings. Search engine placements that continually bring in people seeking your services, on an ongoing basis.
Another key point here is that fewer and fewer people actually trust or even click on paid listings anymore. The knowledge has become deepened within the mind to the point that people immediately know that the listing has been paid for and thus may be less than great.
Whereas a listing which is naturally, organically listed as number 1 in Google immediately has a huge degree of trust imparted to it.
Skill, Efficacy and Sustainability Get You Better Results
That is where high quality digital marketing and ethical SEO services come in. They bring businesses the ability to achieve number 1 rankings for relevant terms to what they are doing.
This, and everything that follows, requires the skills and diligence of a highly competent SEO consultant.
One who creates compelling marketing copy too!
How Number 1 Rankings Are Achieved
The short of this is through a great deal of effort and skill.
When working through digital branding and marketing, a huge amount of PR is done. Other sites are worked with, in order to elevate the status of your own business.
Think about it. If you have articles appearing in major news outlets and on hugely trusted sites then your own brand’s reputation will be viewed very differently.
The more people see your brand in quality places the better. The more trust that is imparted to your brand through association the easier it is for you to attract new customers, and of course retain existing ones.
Think about Amazon.
People almost never just go there, buy one thing and then never go back. Amazon customers become pretty much lifelong customers unless they go through a serious change to their own values or beliefs.
So by having a massive reputation online you can engender similar responses within the hearts and minds of your customers.
Reputation And Authority Attracts Natural Links And Social Interaction
One of the other things that comes from your reputation being associated with trust, quality and success is that people naturally start to talk about it and share about it with friends, family, co-workers and other associates.
This means that people share about it on social media, something Google sees as a quality indication of trust and value.
Thus aiding your rankings.
Google’s Perception Of Your Site’s Value Is Critical To Your Rankings
Plus when you are in authority and trusted people link to you in order to help people they know to find quality solutions to their own problems.
These naturally gained links bring a huge degree of power. Google sees links as the top indication of value. There is far more to it in terms of nuts and bolts mechanics of how that trust and power translates to benefiting your ranking of course.
The more links you naturally attract the higher you end up ranking, provided they come from quality sources of course.
The creation of high quality content, by a highly skilled copywriter, is a key factor here.
Quality Copywriting Is Critical To the Success Of Any Search Engine Marketing Campaign
That high quality copy, both marketing copy in the form of landing pages and ads, as well as pure content is what gets peoples attention. The words used to attract people to your business make a huge impact on your ability to draw people in. And more importantly, convert them into your customers.
Copywriting is a regularly overlooked element of the SEM strategy for many businesses.
Yet it is critical.
Leveraging Every Critical Search Marketing Factor Is Critical To Getting The Best Results
When you have compelling words. Structured in the right way. Then attention flows to you. Using it within managed search engine marketing services to facilitate action, increasing click through rates (CTR), inspiring greater love for what you have to offer. That increased love bringing people to share and recommend you. Naturally. To everyone they can!
This is what digital marketing, SEM and ethical SEO do for you, they cause the attraction of natural links.
What Else Is Done That Makes This Approach So Successful
Ethical SEO goes a long way beyond just attracting in natural links.
It also leads to the streamlining of your website, so that information is served in the optimum way to the search engines themselves.
Key points with this obviously include things such as url structure, titles and headings as well as meta data. There is a lot more though.
One of the things mentioned above is about the fact that we live in an information on demand on the move age now. People do a massive amount of searching and browsing whilst on the train, bus and just out and about in general. We are in a mobile age.
Even in Nepal smartphones are common place among the population.
Google Is Constantly Adapting Your Marketing Needs To Be Doing So Too
Google has noted this change and is adapting with it. Most companies and businesses have not.
By 2018 the primary search results listing will be the mobile listing. Yes Google knows if your website is mobile friendly, mobile optimized, responsive or otherwise. In 2016 they rolled out AMP (Accelerated Mobile Pages) beyond news results and into the general search listings. Mobile is seen as massively important to Google. They did acquire Android for a reason right.
Having a website that serves information in this way is thus critical to high rankings, growth and success.
Ethical SEO thus works through the mark up of your site and helps you to structure it with your web designer, or another SEO web developer should they be needed, in order to ensure that all your data is served to Google and the other search engines in the best manner possible.
Even Higher Levels With Schema And Structured Data
Schema and structured data elevate your website’s ability to be correctly understood and valued in an even greater way.
Structured data is a method of marking information about a page that reduces processing on the part of the search engines. Through a series of markers within the coding of a page all manner of things are possible.
The star ratings you see in organic search listings? They come from schema and structured data.
Number of reviews on organic listings? Schema again.
Schema and structured data are capable of much more than that though. Almost every type of data typing and scenario is covered, all of which help search engines understand your website and what you do in a far more effective way. Hence the growing importance of Schema.
That is why a good quality ethical SEO and digital marketing agency will cover off Schema and structured data within their provision of managed search engine marketing services.
The Value Of Managed Search Engine Marketing Services
It is the combination of factors given above that will enable you to achieve the greatest effect from your marketing budget. By:
- Ensuring that your data is as streamlined as possible
- Using schema markup to enhance machine understanding and data interpretation
- Ensuring mobile optimized pages or that AMP are is in use
- Creating social buzz
- Attracting natural linking
- Developing trust and success by association
You become able to leverage your marketing spend in a way that you likely had never believed even possible. You position your spend to maximise the value of every single penny.
It is work done through these things that causes business to experience and enjoy ten fold growth through all manner of economic climates and effects. A massive amount of power is bestowed to businesses who commit to their growth through marketing themselves in such a holistic way. This type of work leverage’s every penny into yielding the greatest possible growth for your business.
Market your business using these avenues and growth will come to you.
Accessing Quality Provisioning For Managed Search Engine Marketing Services
This is the very work and a selection of the types of things done by R1SEO to cause our clients businesses to grow in a beautiful way.
Through utilizing the above methods and more we leverage your marketing spend to bring you evergreen growth and the top rankings that engender trust and a flow of new customers time after time. We leverage your marketing spend in a way that grows your business in a massive way.
So providing you are seeking evergreen growth and are an ethical quality business then we warmly invite you to apply for our managed search engine marketing services driven by the specialist digital marketing, digital branding and ethical SEO that many businesses have already had the good fortune to enjoy. Following your completion of our discovery form we will carry out a full website SEO analysis of your site and then be in contact to discuss the next steps.
It Is Time To Get The Ethical Search Marketing Help You Need To Get The Long Term Success You Wish For
Lasting ethical growth is within your grasp and the quality ethical managed search engine marketing services available will bring that growth to you in an amazing. As soon as you commit to achieving it it can come to you through the work we do.
So commit, complete the discovery form and enjoy the leveraged effects of your marketing budget as they bring you growth via R1SEO’s ethical managed search engine marketing services.