What is a SEO consultant?
Someone who can grow your business and make you the number 1 choice in your market.
Providing they are good at what they do and they use ethical search engine optimization techniques then they will create results that have you wishing get them to do more and more digital marketing work for you as time goes on.
Much of what stands in the way of businesses now is digital.
Point blank your potential customers are performing searches to find what they want. You know this already of course. You do the same thing.
When you are seeking something you go to Google, Siri or Cortana, type in your search and take it from there with the listings that come up. Maybe you refine your search a little, but generally people go with what comes up.
Here is one of the main blocks to success, 91% of people never go beyond the first page of Google.
They just feel that beyond that point there will be little value as the best and highest quality choices are on the first page.
Another massive barrier is that most people believe that if a result is outside the top 4 then it is not worth their time. Unless they know the site well.
In fact the lions share is consumed by the number 1 organic result for all search terms.
So if you are not number 1 you are losing business in a big way. If you are not on page 1 then you are losing even more.
An ethical SEO consultant gets your business to transcend those barriers. They do things to get you firstly onto page 1 for the relevant terms, then they keep working to make you number 1.
Ethical SEO And Digital Marketing
As a consultant how ever you have working for you has to be ethical in the way they work. Think about it, you need someone who values your business and its ongoing success. Your consultant has your business longevity in their hands. Think about that.
Do you want to entrust your business to someone who could completely destroy it overnight?
Yes, that can happen. Look at the fallout from the various Google updates over the years. The first page of Google has for many many terms totally changed overnight when they have rolled out updates to their search algorithm. You have to protect yourself against that kind of fallout.
That is why understanding how to get someone who will protect your business longevity and build it up as if it was their own is critical to your success. That is why a specialist in ethical SEO and digital marketing is critical.
Quality Marketing For Quality Results
In years gone by the approach that worked was putting up lots of links and then sitting back to enjoy the good times. Google has very effectively stopped that kind of spamming, which everyone should be grateful for.
Through the updates that Google has introduced the web has become a friendlier place where people can locate quality services and products with ease.
Google has made the web a better place for you to do business.
When you work with a SEO consultant who works through the use of quality digital marketing techniques and through doing ethical search engine optimization then you can achieve amazing things.
Through digital marketing and ethical SEO your profile is built up to a level where people are naturally attracted to the work you do. People gravitate to your website and your business and you gain the growth and success that that brings.
The way in which SEO has shifted has been fairly major. Spam is dead and buried, long may it rest in peace thankfully. Branding and brand recognition is what Google has been moving towards for many years and it is getting ever better at serving your potential customers with higher and higher quality.
It is your SEO consultants job to get you to the top of the pile and keep you there.
The only way they can do that, especially the keeping you there part is through digital branding, digital marketing and ethical SEO. As such you should never even consider working with anyone whom you feel may be going to do less than those things. EVER.
Such Consultants Are Expensive, Right?
Yes, indeed they can be.
But how often is the cheapest option the best?
This is your business you are wishing to market and promote. So why would you ever risk it’s wellbeing? Is it worth getting a consultant who builds you up only for Google to knock you out of the park?
Focus on quality, invest in getting good ethical digital marketing work done and the rewards will have you thanking yourself for a very long time indeed.
What Is A SEO Consultant
As mentioned before they have changed a great deal over the years. Some of the things they do have stayed the same others have changed in various respects. Whilst linking is still the key factor to ranking the way Google values links has changed dramatically. As such the way in which your SEO consultant helps you to gain links has changed too, providing they are working ethically and with your business longevity as a clear point of necessity.
So what is and ethical SEO consultant going to do for you now:
- On Page Optimization Of Your Web Pages
- Digital Marketing To Entice People To Your Site
- Digital Branding To Build Your Brand Reputation
Of course these are the broad strokes, there is a lot more in terms of how these things are done giving away such information would be seriously akin to sharing trade secrets though. Let’s face it any business that shares it’s trade secrets is unlikely to stay in business for very long.
Just know that within each of the three things mentioned there is a massive degree of scope for what can be done to build your brand and your website into something huge, should you wish it.
Getting A Consultant Who Will Bring You The Best Results
Getting a high quality ethical SEO consultant who works using digital marketing techniques and interactive marketing comes of course at a price. As you know, getting quality work that produces lasting results is a worthwhile investment. It pays dividends way into the future.
Perhaps one of the greatest challenges once you have decided to invest, is knowing you are going to have someone who will produce the best results possible for you.
Someone who will value, protect and work only to generate long term lasting results that get your website to the top of the search results.
This comes from taking time to understand the consultant, and from the consultant taking time to understand you and your business in a deep way.
Your SEO consultant needs to get quality information about your business:
- it’s goals
- it’s customers
- it’s products
- it’s services
- it’s people
and much more.
Only once they understand these things and your business model can they actually work out an effective SEO strategy that will get you to the top of Google in a quality lasting manner.
An SEO consultant who will do work so that Google never knocks you out of the park, a consultant whose work will have Google wanting you to stay in play and ranking highly.
Someone who will never cut corners or risk your business wellbeing.
Someone who will work to nourish develop and grow your business ethically and sustainably.
A consultant who is unlikely to be the cheapest, a consultant who is positioned to give you and your business the best value possible in terms of ROI for the SEO and digital marketing they will do for you.
Committing To Your Businesses Growth And Success
Through having gained an understand as to what is a SEO consultant and how to ensure you work with a quality one a degree of empowerment has come to you that facilitates quality decision making to secure your best option. So when you evaluate an option ensure you keep all the above in mind. Providing you sense the value in it, and can understand the logic in taking the quality approach when investing in growing your business we invite you to complete our discovery form, from which we will carry out a full website SEO analysis and then be in contact to fully discuss what can be done to achieve your specified business goals.
Remember, always use a good ethical SEO consultant for your digital marketing needs, it may require investment the ROI is incredible though.
By knowing what is a SEO consultant you can get a good one easily.