What is SEO in marketing? Why is it such an important thing now? Why does it need to be a major focus for any modern business that wishes to be successful?
SEM And SERPs
Search Engine Marketing has been around for almost as long as search programs have existed on the internet. From the moment that people realised that there were various criteria that were important to achieving top ranking spots the need for action to actually attain those spots became understood. It is the same with all forms of marketing, except with a somewhat crucial difference.
According to the AMA marketing has the following definition “Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.” something which by virtue of the word communicating can be directly applied to the internet and websites, though realistically it goes far deeper than this.
Whilst with traditional marketing you take your business or product, develop an advertisement, report or whatever and then broadcast it in some way the internet works very differently and things are prioritized by machines according to what they believe to be important.
Ordinarily you would either print something and then mail it out or hand it to people, record an advertisement either as video or audio and then broadcast via radio or television and people would encounter it as a part of their usual listening or viewing. Whilst you can still do this kind of thing on the internet the potential for success is greatly diminished as without the pages those advertisements are served on appearing high up on the first page it is unlikely that they will ever be seen or heard. As such Search Engine Marketing has become important.
Internet Marketing And Disseminating Your Message
Due to the diminishing opportunity of being found due to rankings and machine derived prioritization it thus becomes important for additional measures to be utilized. Very specialized measures which unless handled by experts can massively backfire on clients, seriously they can destroy businesses and websites.
Whilst with traditional marketing the production of good copy, appealing imagery and quality placement is important internet marketing takes things further. Whilst all of those things are still important there are deeper dimensions that can either render the surface work and creativity useless or blast it high depending on how well they are handled. This is the realm of where onpage and offpage factors comes into effect. Knowing how to work with them effectively and efficiently is critical, otherwise the other hardwork done to develop the quality message to be shared counts for nothing. So quality consulting and action from a good SEO company is critical to your businesses success.
SEO Consulting With A Good Company
The message you wish to share has to be shown in a place, or in places, where the machines running the search programs deem the content to be relevant and worthwhile to those searching for the particular keywords and terms you wish to be noticed for.
As a note the number 1 result in Google takes around 55% of the traffic or clicks for the search term. The volume of traffic or clicks going to each successive result diminishes greatly as you move down the first page, so realistically unless you are in the top 4 you will be receiving very little benefit. If you are on the second page of results for a search term then likely you will be getting next to nothing in terms of clicks and traffic. It is essential to your success to be that number one placed result. Getting there takes skill and a serious amount of work.
Quality Of Marketing
You know that if you want to have an amazing advertisement that is widely noticed and love by those that encounter it then you absolutely have to go to the best advertising agency you can. This is why the MadMen or Advertising Men of Maddison avenue in the 1960’s such as David Ogilvy who founded Ogilvy & Mather became so sought out. They could massively aid businesses in their quest for success.
People knew that if they went to Ogilvy & Mather that they would be required to invest a serious amount in order to get work done. They also knew that that investment would be truly worthwhile.
It is very much the same with the role of SEO in marketing. Unless you get consulting from a good company and invest wisely you will be highly unlikely to get the kind of quality results that you wish for. It is always the same, what you get back is proportional to what you put in. Compound this with the specialized nature of search engine marketing and you will find that you need to use a really good SEO consulting company if you wish to reach the top of SERPs, that number 1 spot where the majority of people go, the place that makes the difference to your business when you get it.
The Value Of SEO In Marketing
So the value of SEO in marketing is incredibly high. We are living in a data driven world and when most people are looking for something, be it a product, service or whatever they have a tendency to check online first. Something which has expanded and continues to do so as a trend due to the increasing availability of mobile devices. Want to find a cafe, run a search in maps. Want to find a quality plumber, lawyer or other skilled person, run a search. In all likelihood you arrived on this page from a search you ran, either directly or from another page you came to via a search, so you know how vital the internet and its search facility has become to modern living. As such you have a recognition of how vital it is for your business to be marketed effectively on the internet.
What Is SEO In Marketing And Making Best Use Of It
So take that knowledge and translate it into quality action through getting the best possible service and consulting which will drive your message and your marketing efforts high in SERPs through getting the best quality SEO done on your website and your message. You understand now exactly what is SEO in marketing and how you can leverage Digital Branding and Internet Marketing to elevate your website as part of an ethical search engine optimization program, plus how doing so can create long lasting number 1 results for those that get the work done effectively. So, if you are ready to start taking quality action and move your business to the most advantageous position possible then fill out the discovery form now and get things in motion.